
Internet Presence :: Words that mean much more then 'web site'. A presence on line is about being found. It's about being noticed, and it is about interactivity with your client.
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Runner's Web Online StoreThe store has been updated with new products (CW-X tights, Garmin, Oakley RAZWIRE, Polar S625x Speed and Distance , Timex Bodylink Trail Runner and more). read more: Switchy McLayout: An Adaptive Layout TechniqueThe introduction of new mobile and computing devices challenges us to look beyond the liquid layout. Marc van den Dobbelsteen offers a way to bring appropriate layouts to a wider range of screens and devices. Hide Your Shame: The A List Apart Store and T-Shirt Emporium is back. Hot new designs! Old favorites remixed! S, M, L, XL. Come shop with us! read more: Making Compact Forms More AccessibleSpace constraints can put the squeeze on accessibility and usability. Mike Brittain shares his method for making itty-bitty forms more accessible and easier to use. Hide Your Shame: The A List Apart Store and T-Shirt Emporium is back. Hot new designs! Old favorites remixed! S, M, L, XL. Come shop with us! read more: How To......How To Choose a Web Store. How To Become a DotCom Millionaire. How To Make Your Web Store Sticky. How To Find a Career in E-Commerce. Find the answer to these and many other E-Commerce questions in this selection of... read more: Motorola opens flagship store in MoscowMobile device manufacturer Motorola has launched a flagship store in Moscow's Red Square. read more: Writing an Interface Style GuideEver designed or developed a beautiful interface only to find your hard work ruined months later by gaudy graphics or invalid markup? With proper documentation you'll have a better chance at seeing your interface stay beautiful. Jina Bolton guides us through the process of developing an interface style guide. Hide Your Shame: The A List Apart Store and T-Shirt Emporium is back. Hot new designs! Old favorites remixed! S, M, L, XL. Come shop with us! read more: The New DeKa Marketing Shopping Mall has Opened; A Dream come True for new Business Owner Del Morales, he was Inspired by the Following Thoughts and FactsMore and more shoppers are deciding to buy online as opposed to going to the store. Many find this more convienent than having to drive to a store. Finding the product you're looking for requires almost no effort. Sometimes the product finds you, through advertisements. [PRWEB Nov 13, 2005] read more: Design.Retailers shift to edgier and hip displays and architecture to get shoppers' attention The loud music and dark nightclub-like lighting at teen clothing store Hollister is enough to drive Patricia Rock insane, but it's what makes the store one of her daughter's favorites. read more: The Want Some Get Some Store Now Provides Turnkey Dropship Website Solutions to Consumers and Small Business Owners, Just in Time for the HolidaysThe Want Some Get Some Store (wantsomegetsomestore.com) is now offering Turnkey Dropship websites pre-stocked with over 10,000 products. Stores will be stock with some of the most popular brand name products on the market today. Products will be provide at wholesale prices that will allow website owners to enjoy high profit margins. [PRWEB Nov 11, 2005] read more: Knobs, Hinges and More Announces the Addition of Colombo Hardware, Rohl and Perrin & Rowe to its Online Store www.KnobsHingesandMore.comKnobs, Hinges and More adds to its online store Colombo Hardware who imports door handle collections and bathroom accessories from Italy. We have also added Rohl and Perrin & Rowe with their line of kitchen and bathroom faucets and bathroom accessories. [PRWEB Nov 9, 2005] read more: Site NewsI've decided to move the hosting for this site over to aspnix soon. Maybe when CS 2.1 comes out I'll make the move. Just looking to save some cash at the moment. I'm got a new skin I've been working on and you might see it before that but I doubt it. With the exception of what I do for a living I haven't touched a computer for about a week (unless you count my 360 I suppose). Just haven't been motivated. I'm on vacation next week, so I might work on the site a day or so, but I know we are taking the girls to the zoo and maybe, just maybe I'll get to visit an Apple Store and maybe (if my wife lets me of course) come home with one of these. read more: H.P. to Unveil Radio Chips to Store DataNew York Times Jul 17 2006 4:54AM GMT read more: Action Line: Store balks at honoring lowest advertised priceSan Jose Mercury News Jul 16 2006 10:27AM GMT read more: New, All-Natural Cure for Diarrhea and I.B.S. Launches at CVS and Other Major Drug Store Chains Across the U.S.Esdifan contains mineral that provides safe, effective relief for chronic sufferers. [PRWEB Oct 26, 2005] read more: >>>>>>>>>> (DrippingSprings)Beautiful 3 Horses Wall Hanging w/ Rod! The Authentic Jacguard Woven made in US 36x26 $45.!!!!!!!!!! JUNE SPECIALS IN OUR STORE!!!! Please go to our website www.rusticdesignimports.com or call Rustic Design Imports @894-3330 cell@698-0689 Thanks read more: Comfortable Slippers Remain Top-Seller as a Holiday GiftBuying online at Shoebuy.com?s new Slipper Store makes it easy to find the perfect slippers that are both in your size and in stock. [PRWEB Nov 9, 2005] read more: The SCOOTER Store Celebrates the Grand Opening of New Brookhaven Retail ShowroomHands-on demonstrations of power mobility equipment offered during Ribbon-cutting ceremony. (PRWEB Jun 30, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/Q291cC1GYWx1LVBpZ2ctUGlnZy1JbnNlLVplcm8= read more: Drafting Table and a Barstool for sale (South End) $100I am selling this drafting table and a stool due to my relocation. I used this drafting only one and is very much like new. I paid over $250 for them at the Art Store in Fenway. This is a great deal! Pick up only. Cash only. read more: Translating Brick and Mortar to the InternetCase study of a small brick and mortar retailer and how they are working to translate their unique store onto the Internet. [PRWEB Nov 13, 2005] read more: The Working Person’s Store Has a “Full House” in 6TH Annual “Dollars Against Diabetes” Poker Run EventPoker Event Raises Nearly $8,000 for Diabetes Research Institute (PRWEB Jun 30, 2006) read more: Drafting Table and a chair for sale!!! (South End) $100I am moving to NYC and I have to sell my drafting table (used only once) and a barstool to go with the drafting table. I paid over $250 for both at Art Store in Fenway. This is a great deal!!!! Please give me a call if you are interested (617)784-3311. Pick-up only. read more: Fine Home and Garden Accessories, Gifts, and Collectibles Now Available Online from PerfectKeepsakes.comPerfect Keepsakes, Inc announces the grand opening of its new online store offering premier home decorating accessories and accents. [PRWEB Nov 11, 2005] read more: Glass Sheets... (Giddings)4 - Sheets of smoke colored tempered glass 28' x 72'. These sheets came out of commerical store front doors, but would be good for table tops, desk tops or other custom projects. Make me an offer and come get them, my cell phone number is 512-569-5352. read more: Contacts handled properly(Warning: Serious “my eyes glaze over” stuff ahead, but better to talk about it than not.)Google has a way to store contacts in JSON form. JSON stands for (JavaScript Object Notation), and it means that data can be loaded and parsed directly by JavaScript. Unfortunately, a security hole meant that other pages could also access [...] read more: Give the Gift of Family Memories with GiveFun.com Gift CertificatesThe hunt is over! This year?s perfect gift comes wrapped in a memory. This holiday season, shoppers can avoid the much-dreaded department store shopping marathons by giving the gift of a fun family memory now available at GiveFun.com. [PRWEB Nov 14, 2005] read more: New San Francisco Based Maternity Line Challenges Traditional Ideas of Pregnancy and BeautyLittle Pink Line Maternity launches its online store today at http://www.littlepinkline.com. The fashion forward clothing company offers t-shirts and sweatpants geared toward young hip pregnant women that want to celebrate their pregnancy as well as feel like a strong and sexy woman. [PRWEB Nov 8, 2005] read more: Ceramic store - grand opening (Lacey, WA)Do you like ceramics, painting, arts and crafts? We are opening up a new ceramic shop in the Lacey area. We sell duncan paints. We sell greenware, and bisque items. Ask about finished ceramic products since price varies on the item. Our business phone is 360-456-1826 you can call 24/7 leave a message and we'll get right back to you. Thank you. read more: @@@@@RUSTIC IRON HORSE WALL ART@@@@@@@@@@@@@@@ (DrippingSprings)Rustic Iron Horse Head Wall Art!!! 1 Horse Head 22x30 $ 199. 3 Horse Heads 24x40 $ 299. JUNE SPECIALS IN OUR STORE!!!!!!!!!!!!! Please go to website www.rusticdesignimports.com or call Rustic Design Imports @894-3330 cell@698-0689 Thanks read more: MyStoreForMeds.com One of Few Legal Online Pharmacies Offering Cheap MedicineMyStoreForMeds.com is one of few legal online pharmacies. They meet FDA guidelines for online prescription medicine store with new association with Lakeland, Florida pharmacy. More than 3000 generic drugs save big dollars for Americans without prescription drug insurance or to fill in Medicare gap. (PRWEB Jul 5, 2006) Trackback URI: http://www.prweb.com/zingpr.php/RmFsdS1Ib3JyLVNxdWEtUGlnZy1JbnNlLVplcm8= read more: Introducing: For Zion’s Sake – Products of Israel, the Largest Israeli Product Retail Store in South TexasFor Zion’s Sake is not your typical retail establishment. At For Zion's Sake we offer our customers products that come directly from Jerusalem, Tel Aviv, the Sea of Galilee and the Dead Sea. Products ranging from bath salts and fine jewelry to Israeli flags, T-shirts and shofars - all found in the Land of milk and honey. (PRWEB Jul 13, 2006) read more: Vermont Artisans Retool Website to Present Unique Gift Items for 2005 Holiday SeasonPiecesOfVermont.com, an online retailer of made in Vermont products, has redesigned its website top to bottom for the 2005 holiday shopping season. The website was established in 1999 and has evolved into a selective collection of unique products from individual artisans, crafters, maple syrup producers, and small store retailers. [PRWEB Nov 14, 2005] read more: Wireless Security SystemHow to install a wireless security system: Go to a second-hand store, buy a pair of men's used work boots ... a really big pair. Put them outside your front door on top of a copy of Guns and Ammo magazine. Put a dog dish beside it ... a really big dish. Leave a note on your front door that says something like this:
"Bubba, Big Mike and I have gone to get more ammunition - back in 30 minutes. Don't disturb the pit bulls, they've just been wormed." read more: iTunesEarly this week, in an email to a coworker, I mentioned that I made music and pointed her to my site. On Thursday she wrote back and said “cool, you’re even on iTunes!” This surprised me; my two albums were submitted about 3 and 8 weeks ago and hadn’t shown up on iTunes as of Monday or so. But I looked, and indeed, there they both are on iTunes. For those of you who’ve heard the music, I’d appreciate a customer review. For those of you who haven’t, what are you waiting for? :-) Of course there are also old-fashioned shiny discs in plastic cases. Thanks! Last modified: 24 June 2006, 19:18 read more: Popular African American Shopping Portal Prepares For A Busy Online Holiday Shopping SeasonEric Brown the founder of the ?African American Art On-Line Store? located at, www.brownhorizonsart.com , which is widely considered one of the most popular African American art websites on the internet today recently discussed the preparations being made for this holiday season regarding his recently created African American shopping portal titled ?African American Shopping Today? located at www.brownhorizonsshopping.com . [PRWEB Nov 14, 2005] read more: The Microsoft HD DVD Insiders blog launchesThe good folks working on HD DVD at Microsoft have started a blog called 'TheHD DVD Insiders' - it's starting out small, but for the Home Theater geekand industry pro alike, I expect this is going to become a popular site to supplementthe AVSForums so many of us enjoy for the insidescoop. Not much content yet, but Ben and others tell me they have podcasts,interviews, Q&A's and more in store. Subscribed. read more: TattooFinder.com Announces Free Premiere Accounts for Tattoo Industry ProfessionalsTattooFinder.com announces the release of Premiere Accounts (TFPA) as a free upgrade from a standard TattooFinder.com account. This service is offered exclusively to tattoo industry professionals, providing top level discounts on design purchases to tattooists and their customers. Premiere accounts can increase overall business at a studio by offering numerous competitive advantages, and a TFPA operates under several different business models to best fit a shop’s needs. A TFPA provides the ability for customers to purchase flash for the tattoo studio that the studio can store online and access again for future use at no additional charge. (PRWEB Jul 13, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/WmV0YS1Qcm9mLUNvdXAtU3F1YS1JbnNlLVplcm8= read more: Amy and her LegosTime for thinkingGillian Carson talks about vacation time on the Amigo blog: 'A holiday is a time for thinking, for relaxing your mind, for drinking beer and laughing and... for having ideas. The last time we went on holiday we came up with the idea for Carson Workshops, so I have great faith in letting your brain run free.' I agree. Late last night I was working on a problem, something I had been struggling with in my spare time for a couple of weeks. I went back and forth between staring at an empty text editor and reading NetNewsWire. In other words, wasting time. I went out after midnight to get some milk and food for breakfast, and on the drive to the store I let my mind wander until my brain randomly struck upon an elegant solution to my coding problem. Back at my desk I implemented it in 10 lines of code and went to bed. Have a happy July 4th everyone. read more: Building a Wine Finder websiteAn ongoing project of mine has been to create a 'wine finder' website. This will allow people to search for wine using a variety of methods. Example queries might be 'What wines are produced that contain Cabernet Pfeffer?', 'Which wineries produced a Bien Nacido Vineyard Syrah in 1998?' or 'What wines that received a 90+ rating in both Wine Enthusiast and Wine Spectator are available online for < $30?'. To support queries like this, I needed to create a relational database to store information about wine.This seems fairly straightforward at first. The 2000 Franciscan Oakville Estate Chardonnnay Napa Valley has 4 data elements - the vintage (2000), the producer/brand (Franciscan Oakville Estate), the varietals used (Chardonnay), and the appellation (Napa Valley). However, things can get a bit more complicated. (continued...)read more: Antique Phone Becomes Mail OrganizerA bit of post-holiday fun today - a quick writeup on transforming an antique phone into a mail organizer. 
This phone was given to me by my parents some years ago. They had purchased a number of them years ago here in West Michigan - as I recall the story was the phone company was selling these off after transitioning to newer technology some time in the 1960’s. Dad had rigged up two as an intercom between the house and garage, and the leftovers were stored. After receiving this one it was stored longer - in our early married years we moved a few times and never wanted to mount it until we had settled down. I came across the phone again in a purging binge and decided it either had to be sold off or used - I was tired of it sitting on a shelf. Some time online checking it’s potential value found that we weren’t going to make a house payment by selling it, so I decided to put it to use instead. Some measuring and experimentation found that its interior dimensions were well-suited to holding normal size envelopes, so I set about reclaiming it as a mail organizer.
The first order of business was to remove most of the guts of the phone—a bit of a pity since you could still turn the crank and make the bells ring. 
Then I got some scrap sheet metal, and a few hours with a cut-off wheel and my welder netted an organizer rack to fit in where the hand-crank original generator was: 
I made another shelf for the lower portion of the phone - so now incoming and outgoing mail store in the top and notecards/postage store in the bottom: 
Looking to mount the phone it was clear the best place was right over the live phone jack. Which, of course, I couldn’t do without making the phone actually ring. So I purchased this Remote Bell Ringer for Radio Shack and installed it into the phone (you can see it in the previous picture in the middle shelf area). The ringer uses an actual brass bell - so the phone rings and sounds almost authentic. It’s a bit muted being inside the door but still plenty loud. There’s just something pleasing about it’s sound that’s missing in newer electronic phones. Here’s the phone mounted into place: 
I love these kinds of projects - turning something old and beautiful but essentially useless into something old, beautiful and useful.
read more: HUGE FABRIC SALE - Great prices! 25 cents - $10 (Stoughton, MA) $1HUGE FABRIC SALE at Faith Baptish Church, Stoughton MA. 18 Stoughton Street (off of Pearl Street in Stoughton next to Denneno's Pizza) Friday, June 6th from 6:30-8pm Saturday, June 7th from 9am-1pm No cuttings - all fabric cuttings as they are. Great opportunity to get unique fabrics for specialty projects like pillows and blankets. Hundreds of different fabrics. These were donated to us by a member who loved to sew. She was a fabric collector and would buy whatever caught her eye. She made a lot of clothes, pillows, table runners and baby blankets. There are animal prints, kitchen prints, floral, baby.... You name it. She bought it. Some on bolts, most were bought by the yard for a project she had in mind and never saw fruition. Some pieces are already cut out (for pillows, table runners). They just need someone to finish them off. I've never seen so much fabric outside of a fabric store in my life! Suggested donations (to benefit the parking lot fund) range from 25 cents for remnants to $7-10 for the larger amounts of fabrics. Most are in the $1-2 donation range. Feel free to call me with any questions - 617-763-1713 (cell). read more: New Releases for March 8thThere's a new Tiny Showcase up today. If I hadn't been spending all of my free time on the new site, I would have told you about these new releases: 50 Cent's Massacre, 50 Ft. Wave's Golden Ocean, Ash's Meltdown, Boom Bip's Blue Eyed In The Room, Decibully's Sing Out America,Kasabian's debut (read Leslie's review), The Kills No Wow, Paint It Black's Paradise and Sam Prekop Who's Your New Professor. The last one was my personal pick of the week - Paul's got a review on 75 or Less. I forgot to me mention it last week, but The Rutles 2 came out on DVD. We're about to wrap up the contest - get yourself signed up. Here's a true store about Ash's old record label, Kinetic. They once begged me for months on end to run a contest. I'm serious - they sent me a weekly email like "We love your site and we would do anything to set up a promo with you." They eventually came up with a contest that was really cool. The prize was great - limited edition, signed - everything that makes a nice prize. They told me they would send me the prize after the contest was over. They, of course, never did. Wouldn't respond to my emails, wouldn't acknowlege that I was alive. Very classy move. So I became bitter and vowed never to trust anyone in the music industry (well, except for the good guys - you know who you are) ever again and started an art website. The end. read more: I go to Ikea so you don’t have toWell I don’t but Flatpack Brighton does (if you’re local that is). I think there is universal agreement that going to Ikea is both a tortuous and torturous experience, and testiment to that is the very existence of a successful business created to circumvent that pain. And where does that pain stem from? An hour’s painful journey along the M25 to Lakeside or up the A23 to Croydon. A store packed with family outings (shall we go to the zoo, kids? No let’s go to Ikea). Riots. Traipsing around the labyrinthine displays. Hours lost hunting for furniture not in stock. Further hours spent queuing. Being charged to use a credit card. The ridiculous delivery fees (when you find you’ve bought too much for the boot). The hour’s journey back home. That’s before you have to build the things. And above all, you just get the impression that Ikea doesn’t care. I haven’t been for years, and have little intention of going again, but the pain is still fresh.
Read or add comments read more: Zune-PlaysForSure Reax: 'This Can't Be True.'Skim the Digg commentary and you'll find many users who can't believe that Zune won't Play For Sure. It's so bizarre, they assume the report is inaccurate, despite citations to numerous press reports and MS' own release. Even CrunchGear refused to believe it. I think most media reports were so confused, that they didn't report on it -- better to avoid the subject altogether than to write an erroneous report. (That, and the media got spun hard on the wireless sharing feature.) To be fair, I was pretty shocked too. Sure, I can understand the possible business rationale, but the simple fact remains: Microsoft developed a player that can't play protected Windows Media content from all services providers except the Zune Marketplace. Hell, that even includes the MSN Music Store. On its face, that just doesn't seem to make sense -- until it was official, I couldn't believe any of the rumors. Kudos to Wired's Eliot Van Buskirk who did report this early and often, before the official Zune announcement this week. read more: 256GB Geometrically Encoded Paper Storage Device jrieth50 noted that a method of using geometric shapes combined with color to store up to 256GB of data on a sheet of paper or plastic. The article says "Files such as text, images, sounds and video clips are encoded in "rainbow format" as coloured circles, triangles, squares and so on, and printed as dense graphics on paper at a density of 2.7GB per square inch. The paper can then be read through a specially developed scanner and the contents decoded into their original digital format and viewed or played."
This story is displayed by Cleaning Ladies North York and attached here for your comfort by Toronto Web Design Company. Nanny, Professional Web Site Design, and other first-class services can be found at these websites. [Via Slashdot] read more: New BizTalk Server 2006 Code SamplesWe have posted 5 new samples to the Developer Center: http://msdn.microsoft.com/biztalk/downloads/samples/default.aspx SSO as Configuration Store This sample provides an implementation of a sample class and a walkthrough that demonstrates how to use the SSO administrative utility and the SSOApplicationConfig command-line tool. Atomic Transactions with COM+ Serviced Components in Orchestrations This sample demonstrates how atomic transactions work in orchestrations. Exception Handling in Orchestrations This sample demonstrates how to handle exceptions in an orchestration. Implementing Scatter and Gather Pattern This sample demonstrates how to implement the Scatter and Gather pattern using BizTalk Orchestration Designer. Using the SQL Adapter with Atomic Transactions in Orchestrations This sample shows how to use the SQL adapter with atomic transactions to keep databases consistent.
read more: Simple Ways to Increase Web Site ConversionsThree simple and quick ways to increase your conversion rates. I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important. - Remove Website Clutter - Every page should have a distinct, clear, call to action. Anything that draws people's attention away from the call to action should be removed. This includes poorly worded copy, distracting ads, and images that don't add value to the page.
- Resolve Concerns at the Points of Action - Pair your Points of Action (POA) with appropriate statements that address your customer's concerns. These could include testimonials from previous customers, reviews from experts, reliability indicators (such as associations and memberships), and statements about your privacy policy.
- Remove Checkout Roadblocks - Make it as simple as possible to checkout. Why do you think that Amazon has their own "One Click Ordering ". People are extreme impulse buyers. The checkout stand of your local grocery store is proof of this. Don't make people jump through hoops to purchase.
While these are fairly simple concepts to understand, implementation is a different story. Don't become overwhelmed. Just make one change a week. Compare your conversion rates week to week to make sure that you are moving in the right direction. Increasing your conversion rates is one of the simplest ways to get more money out of your existing web viewers. read more: Design Research: A Conversation with Steve PortigalTo help me work through some recent thoughts I’ve had about Design Research, I asked Steve Portigal -founder of Portigal Consulting and all around bright guy- to talk about context within digital products and the connection between ethnographic research and design. Part one of our conversation follows. Luke Wroblewski Just to set some context here, most of my experiences with design research have been for Web or Desktop software design. For a long time, this meant usability testing. Over the past few years, however, I've been part of an increasing number of ethnographic studies that take product testing out of the lab and into people's homes. The researchers I work with feel they are more successful engaging customers outside the sterile confines of a usability lab and in the context of their natural environment. This provides them with an opportunity to discover unmet needs that ultimately become business goals. But somehow I feel I'm missing something. In my experience an ethnographic study for a Web site usually amounts to watching someone work on their personal computer set-up and Internet connection. All the activity is on the screen. Most of the context is online. So shouldn't 'real' ethnographic research for these types of products take place online? What is the biggest advantage of going to their homes? Seeing their environment? Their distractions? Their use of offline data and artifacts? I can see it being useful to gain insights into how offline processes are used in conjunction with online process like shipping an item you sold on eBay. But when the product, the community, and all the interactions happen online? Isn't a huge amount of the context digital? Steve PortigalI'm going to sidestep any discussion of what 'real ethnographic research' means because we're going to get into that later, I think where I will once again sidestep it. Here's a few thoughts on what you've raised - and I think you've hit on some of the core advantages already but I'll expand (admittedly it may start to bleed together) The Personal ComputerPeople have their own computers, with their own browsers, plug-ins, bookmarks, history, and whatever else. The tools they use are individually configured, personal, and varied. I've handed someone a PC and asked them to show me how they would accomplish some task. And their first response would be 'Well, I'd look in my bookmarks for [site] and then....' Oops. Now whatever we were asking them to do was extra-challenging and our observations were going to be skewed. Heck, handing them our testing-lab mouse could immediately send them off into adapting-to-our-tools. In that example, I was really surprised by how hampered people were by what they did or didn't have with this machine versus their own machine. Even down to what default screen we started them off with. We set it to MSN.com before they came in, and of course some people decided to start the task we gave them by using MSN, absolutely not what they would normally do. Heck, I use the Google toolbar - put me down at someone else's machine and I'm really at a disadvantage (I'm sure we could come up with a million different examples of this sort of thing). Sometimes there is data (or a trailhead for a line of inquiry) from their desktop picture. There's richness there, it's great to have the chance to ask about it. Where The Action IsAre we always sure that all the activity is on the computer? What if, in order to complete a task I look in a book, look at a post-it note on the wall, make a phone call, review a printout or some other offline piece of information. I'm not talking about shipping, a larger offline interaction; I'm talking about micro-interactions that are interleaved with the key task, on the computer. I really don't agree that all the context is digital. Unless someone is fully jacked into the Matrix, the key behavior we are looking at may be digital but the context is meatspace. Where our customers really live. Their TerritoryOne important way to establish rapport in any research process is to be on someone else's turf. It's important philosophically. We go to them. We're in their space. We're going to learn from the person right from the moment we pull up in front of their house. Even if we spend 98% of the time in front of the computer, we're going to see the room filled with 20 dead PCs and understand more specifically what their off-the-cuff comment 'I buy a lot of gadgets' means. There's an important aspect of serendipity to being in their world - we allow the unplanned to happen. The phone call (as you say, the distractions), or the roommate dropping by to share her version of some success or failure she's had in solving the problem we're curious about. Luke Wroblewski No argument from me, there. Native environment certainly influences behavior in all the ways you've described: personalization (browser bookmarks and home pages, hardware set-up), integration of environment (notes, phone calls, roommates), and rapport (being in their space). I guess what I am looking for is the equivalent of the grocery store in the infamous IDEO 'shopping cart' video. For those unfamiliar with the piece, it's a documentary of the IDEO team 'hitting the streets' to learn how they can improve the standard shopping cart. They observe how people use carts in context: within actual grocery stores. Seeing how people interact with the products, the people, and the spaces inside the store gives them a clear set of considerations for improving things. So how do you get into that context online? Web applications are becoming increasingly immersive and social. To use the de facto example of a social Web application, let's look at the ecosystem of flickr. The contacts, groups, pools, sets, streams, and more within flickr create a lot of different contexts that shape people's behavior. How do we get at the digital versions of personalization, integration of environment, and rapport that we know are important in the offline world. Steve Portigal I'm glad you refer to the IDEO example as 'infamous' - because it's not a real example. It's a made-for-TV special that is filled with fakery. In one shot, a woman is walking through a grocery store supposedly documenting the environment with a digital camera. But she's an IDEO staffer, not an actor, so her body language as she pretends that the camera is not watching her pivot right and left snapping away carefree outs her (and indeed the whole process) as manufactured. The camera did not document IDEO doing what they do, IDEO agreed to stage an event specifically to be documented. They created (and the producers edited) an idealized process that none of our work will ever live up to, because it can't, because it's real and constrained and challenged in ways that real projects always are. As far as the cart goes, the grocery cart is part of the shopping activity. People are involved in the activity when they make a shopping list, when they schedule the trip to the store, in the store and packing up the car (of course), and then back home when they are putting groceries away and looking at what they've got in the context of their own home and kitchen (from storage space to emotional reactions of other family members to purchases). Same with photography, right? There's a moment that is experienced when the shutter is opened, there's a decision to select and upload the picture, there's a process of tagging or whatever, and then there's interesting things that happen afterward...going to a party and having someone ask you about a recent trip or a stranger opening up a communication with the photographer of an image they have a connection with. But diving into flickr as an example. You've got a lot of methods that you can pull in (and I'm certainly no methods junkie - but let me take a shot) and integrate, depending on what usage your are interested in (and what you want to get out of that) - Log every usage automatically
- Ask the person to log every usage that fits certain criteria ('beeper study' or 'diary study') and then go back and revisit those examples and ask about them
- Sit with the person and ask for a guided tour of how they use some aspect of flickr
- Sit with the person and ask them to show you various features - including their impressions of things they may not use regularly, or ever
- Sit with the person and ask about flickr ('show me how you would do X....') but probe on analogous examples that they could show you (Q: Show me your contacts on flickr A: They're pretty basic, like this Q: Do you use other sites or programs where you have a list of contacts? A: Yeah, I'm way into LinkedIn Q: Okay let's take a look at that, then....)
- Show the person some simplified or storyboarded idealized version of flickr, or of a generic application, and have them walk you through how they would solve some kind of problem
I'm obviously going over a lot of ground you are familiar with above, but maybe at this point you could clarify what you're pushing at in terms of getting into these digital contexts, and I'll try and be more relevant in my response! ContinuedRead part two of this conversation on Steve’s site. Tags: research, context, web2.0, design organizationsread more:
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